Through an extensive on-site analysis, the 14 industrial clusters within the borough were meticulously studied. Observations related to navigation, identity, and accessibility were recorded during multiple site visits. Key landmark estates were identified, and the visual and spatial extent of each area was mapped through walkarounds and land-use maps. Parallels were drawn to identify trends across the borough in terms of signage, naming, and identity. This gathered information was used to determine the Pilot Area.

The pilot area was then analysed through various lenses, including naming observations, the nature of arrival, connectivity and accessibility, signage, area markers, and pedestrian and vehicular infrastructure. One-on-one interviews and interactive group workshops with business owners, visitors, and transport officials were conducted to gain an in-depth understanding of the area. A business survey was also set up to gather input from a wider audience. We also engaged with Park Authority which manages the expansive marshlands adjacent to the selected area. This provided insights into available leisure spaces for the well-being of the working population. Key routes, destinations and landmarks used for navigation were documented. Prominent navigation challenges and various degrees of decision points (primary, secondary, and tertiary) were identified. Qualitative and quantitative analysis of the recorded user feedback and site audits highlighted the evidence and confidence needed to proceed with a comprehensive wayfinding and branding strategy to tackle the recognised pain points.